Experts in the sustainability and investment world, ForGood is a team of investors, changemakers, angels, strategists and brand marketeers. With backgrounds in consultancies, funds and startups, our talented family have hybrid skill sets.
A plant-based athlete and investor, Chris Smalling is dedicated to creating a more sustainable future for the planet. Chris set up ForGood in 2020 to play a key role in accelerating the ecosystem that actively invests and champions the next generation of responsible businesses, with the ambition to drive a movement of doing things for good.
Chris is also a Patron of Football Beyond Borders, a UK-based nonprofit that uses the power of football to change the lives of young people.
A seasoned marketing leader, Rebecca Wheeler runs certified B-Corp creative agency Library, which helps food, health and wellness clients grow. A creative innovator by trade and connector at heart, Rebecca is focused on building, launching and growing brands and connecting ideas, people and communities in new, generative ways.
Sebastiano Cossia Castiglioni is an investor, activist, entrepreneur, and advisor to businesses, governments, and nonprofits around the world. For many years, he’s been a successful private investor in a wide range of fields, from bioscience to food, from agriculture to technology.
Sebastiano is the founder of Vegan Capital, an early-stage investor in vegan ventures and a partner in the Blue Horizon Group, one of the largest investors in plant-based companies worldwide. Directly or through his partnerships, he is an investor in over 80 companies in the plant-based food & beverage space alone.
A longtime animal rights activist, Sebastiano supports several global nonprofits working to end the exploitation of animals and serves on the boards of Animal Outlook and the Culture & Animals Foundation as well as on the advisory boards of Animal Equality, the International Anti-Poaching Foundation, Project Coyote, and the Sea Shepherd Conservation Society.
He co-founded a SPAC, Natural Order Acquisition Corp., which successfully closed a US$230 million IPO on Nasdaq in 2020 and served as advisor to Italian Prime Minister Matteo Renzi from 2014 to 2016.
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Founder
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